Luxury means to us true values – Brands and products with a story to tell, working in respect to the environment and yet with the main emphasis on design.
GREENshowroom is an un-conventional trade-fair/showroom with a new refreshing concept, conceived to enrich the fashion world. The future of the high-end lifestyle sector lies in the combination of luxury and sustainability. With our concept we redefine the meaning of luxury in an exciting and contemporary way. Luxury means experiencing and enjoying high quality in calm, knowing the products are conceived in a social responsible way with ecological materials. The showroom offers a selection of brands from fashion, accessories, beauty and gourmet, as well as a presentation of innovative ecological materials – an opportunity to present and sell their high end products.
The exhibition is taking place in luxurious Hotels or Lofts, spread over several suites, turning our visitors into explorers, who can expect a wonderful insight into the hotel rooms. The participating brands present their designs, not only on racks, but in open light flooded cupboards; accessories on beds & tables; with jewelry & beauty products in the luxurious bathrooms. The restrooms become changing cabins while conversation and business talk are held in the ‘living room’ area.
It is time to rethink certain patterns and cycles in the fashion branch. With the realization of GREENshowroom we make a start:
Instead of presenting in bare rooms or commercial halls, we decided to open our events in a familiar surrounding. Our credentials state our event must be attractive and relaxing for our visitors, we aim to make the work for the professional buyers and press journalists as comfortable as possible. With the use of already existing furnishing, there are no new resources needed.
EXCLUSIVE ECOLOGICAL DESIGN
One of the most important characteristics of GREENshowroom is the decision, to select the participants through design and innovation as well as having to fulfill a set of ecological guidelines, to strengthen our message and keep the standards up.
Participation in GREENshowroom requires a high level of design, quality and innovation. The brand shall clearly be positioned in one the upper segments. Besides, brands have to be able to prove at least 60% or more of their product is sustainable which will be proofed through a questionnaire. Sustainability means for example:
- Certified organic material or
- Recycled materials
- Standards such as Cradle to Cradle®, bluesign or Lifecycle analysis
- According to Fairtrade or other accepted social standards produced or traded products
- Support of social projects and traditional textile skills